PLANET

UI Design - Case Study
Project Overview
Mobile App unveils a sleek and immaculate visual design for Digital Art Enthusiasts
Intro
This case study delves into the journey of creating a unique visual identity for an NFT marketplace app, a project that demanded meticulous research, innovative design, and a keen focus on scalability.
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Client objectives
‍The client envisioned an application that would excel in functionality and boast a striking visual identity. They emphasized the importance of a clean user interface (UI) to differentiate their platform in the fiercely competitive world of NFTs.

Design Process

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Step 01.
Design-First Approach
Prioritizing design excellence from the outset was essential. The competitive analysis approach cultivated a unique visual identity aligned with the client's vision. This phase analyzed the UI designs from industry leaders and identified best practices.​​​​​​​
Step 02.
Visual Design and Content
Kicked off the journey by diving deep into the world of NFTs and the future of art. This involved picking colors that connect emotionally with users and selecting fonts that are easy to read and aesthetic. Plus, gathered all sorts of multimedia content to put into the UI elements.
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Key Focus and Audience
The project took off on a solid timeline, drawing in tech-savvy folks, digital art lovers, and NFT collectors who are deep into the crypto scene. It was crafted to give a tailored digital experience, perfect for both hardcore collectors and those just dipping their toes into the world of NFTs.
Market research
Market research-Board 1Market research-Board 2Market research-Board 3Visual Exploration: use the mood boards to design a couple of wireframes screens to define the visual directionVisual Exploration: use the mood boards to design a couple of wireframes screens to define the visual direction
Step 03.
Scalability and UI Excellence
While aesthetics were vital, scalability was equally crucial. As the visual designer, I ensured that the chosen design was seamlessly adapted to accommodate all screens within the platform. Despite receiving wireframes and flows from the client, my main focus remained crafting an engaging and visually appealing UI.


Design System
Brought a concept to life by developing design directions with a complete design system. The concept was refined based on user feedback, connecting various style screens and implementing interactions after building a cohesive UI library. Delivered a functional Figma prototype for client engagement and further development.
design-system
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Outcome
Throughout this project, I refined my skills in advanced prototyping with Figma, enhancing the app's interactivity. This experience deeply influenced my design journey, merging aesthetics and functionality within the dynamic NFT space.

In my role as a seasoned Visual and UI Designer, this case study celebrates the success of a design-driven approach in establishing a compelling visual identity for the NFT Marketplace. By balancing aesthetics, scalability, and user experience, I crafted a unique visual language that resonated with tech enthusiasts and onlookers alike. This project underscores the pivotal role of visually engaging design in an industry fueled by digital art and aesthetics, leaving a lasting impact on the NFT landscape.

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