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I, Julissa Roa

Design the brand — and the operating system that produces it.

Creative intelligence

Services — 03
/01

UX & Interface Design

Audits and redesigns that stop pages and products from leaking users. Annotated findings and revised wireframes — clear problems, clear fixes.

/02

Brand & Visual Clarity

Identity systems — logo, type, color — that make every touchpoint intentional. With a brand guide that keeps every surface consistent.

/03

Operational Systems

Airtable & Notion command centers built around how your business actually runs. CRM pipelines, dashboards, and content engines — never a template.

SystemsBrandUXInterfacesMotionAirtableNotionFigma SystemsBrandUXInterfacesMotionAirtableNotionFigma

Five disciplines

One system — 05

Observe → Evaluate → Experiment → Present · Intelligence backed by evidence

C:\JR> LOAD DISCIPLINES_

01Systems design
02Brand identity
03UX & interfaces
04Motion & interaction
05Product thinking
About

I build the systems and the clarity that help founders operate like a real business.

Ten years running real operations taught me what broken workflows cost. I bring an operator's eye to everything I design — clarity over decoration.

Julissa Roa working
Julissa Roa